B.S. Marketing

CSU-Global's accredited online bachelor's degree in marketing is designed to provide you with a practical knowledge of the marketing profession. The program consists of 10 three-credit core courses as part of a full 120-credit bachelor's degree. Maximize your transfer credits and take advantage of our alternative credit options to finish faster and for less!

Recommended order of courses for the B.S. in Marketing program:

Note: This order of courses is based on the Winter 2018-2019 catalog.  If you started this program prior to the Winter 2018-2019 trimester, you may have a different list of required classes.  Please refer to a previous academic catalog to view your required courses.  You can view your catalog year from your Student Portal by clicking on Degree Progress Details. All previous catalogs are available in the Student Portal, on the bottom of the main page.

  • ORG300 - Applying Leadership Principles
  • MKG310 - Introduction to Marketing (Note: Students who completed MKG300 cannot earn credit for MKG310)
  • MKG330 - Consumer Behavior
  • MKG340 - Product and Brand Management
  • MKG350 - Promotion and Public Relations
  • MKG400 - International and Multi-Cultural Marketing
  • MKG420 - Digital Marketing
  • MKG440 - Strategic Marketing
  • MKG470 - Market Research
  • MKG480 - Capstone - Marketing (Prerequisite: All core and specialization courses)
  • MKG495* - Marketing Practicum (Optional Course)
*MKG495 is an optional course that provides students with practical business management experience. This course may not be available in all states, see the State Specific Authorization Policy under Admissions Policies in the Academic Catalog

You can access  copy of the sample syllabus for each of these courses through the booklist. Just click on the course code in the left hand column For course descriptions, please visit the current academic catalog.